A unique, purple-tinted tooth serum that doesn’t bleach, but instantly neutralizes yellow undertones using color-correcting technology—similar to purple shampoo for hair. It’s marketed as a post-whitening touch-up or a fast-acting brightener before events .
Local retailers in Pakistan offer it for around ₨ 999–1,499, with many users claiming genuine results .
Purple pigment formula cancels yellow tones by visual illusion
Peroxide-free and enamel-safe, designed for gentle daily use
Quick application—just brush on, wait ~30 seconds, then rinse
Non-invasive, suitable for veneers, caps, crowns (use with caution)
After brushing, apply the serum evenly with the wand or brush.
Leave on for ~30 seconds.
Rinse thoroughly or spit out excess.
Can be used alone or after professional whitening for added brightness .
Provides instant brightness, perfect for special occasions
Gentle and enamel-safe, with no peroxide—suitable for sensitive teeth
Travel-friendly: a compact serum you can use anywhere
Temporary effect—fades after rinsing or eating, unlike real whitening
Messy to apply—can stain toothbrush, gums, sink
Mixed reviews—some users report no effect or even increased yellowing/sensitivity
Marketing tactics questioned—reports of hidden negative reviews and exaggerated claims
