Your makeup isn’t going anywhere.
Meet the viral e.l.f. Power Grip Primer, the best-selling gel primer designed to grip makeup all day while giving your skin a smooth, hydrated finish. Formulated with hyaluronic acid, it keeps your complexion plump and fresh, helping your foundation, concealer and cream products blend seamlessly and last longer.
The clear, sticky-gel texture melts into the skin, creating a perfect base for both natural and full-glam looks. Ideal for all skin types, especially normal, dry and combination skin.
Grips makeup for up to 12 hours
Smooth gel texture for seamless application
Infused with hyaluronic acid for hydration
Gives a soft, dewy finish
Helps makeup apply evenly + stay fresh
Non-comedogenic & suitable for all skin types
Affordable alternative to high-end primers
Vegan & cruelty-free
A clear, sticky gel that activates once blended — creating the perfect tacky base that locks makeup in place.
Apply a thin, even layer to clean, moisturised skin.
Allow the primer to get slightly tacky (about 30 seconds).
Apply makeup on top for maximum grip and longevity.
Tip: Best used with cream or liquid foundations for extra-smooth blending.
Normal, dry, combination & textured skin
Makeup lovers who want all-day wear
Anyone looking for a hydrating, gripping primer
